01
SEMIPRO
A cycling performance company I’ve been building since 2012. Coaching, performance intelligence and increasingly the infrastructure behind both.
Visit SEMIPRODamian
Ruse.
Building SEMIPRO and an AI-native expert business. Writing about AI, product, software and what comes next.
Building in public / 2026
Work with a point
of view.
02
SEMIPRO Intelligence
Building persistent performance memory and decision intelligence for endurance sport.
In developmentThe questions
behind the work.
01 /
AI & Agents
What happens when models become commodities and persistent context becomes the valuable layer?
02 /
Product & Software
What is worth building when software itself becomes increasingly cheap to create?
03 /
Expert Businesses
What happens when you rebuild a traditional expert-led business around AI rather than bolt AI onto the old model?